Practical Giving - Who Gives

Everyone, no matter their age, ethnicity or even financial situation, has the ability to give.  In fact, when it comes to giving the most significant factor in whether someone gives or does not give is desire.  With a constant supply of need and the ability, through technology, to give via so many different methods, today’s philanthropist has only to want to give and they can do it.  

That being said, not everyone gives.  For this entry we look at giving on the basis of demographics.  Below are several statistics we have discovered on  These stats focus on the demographics of giving, particularly among the donors within the United States.  Let’s get started:

  • Donors aged over 75 years constitute 28% of total giving made within the U.S. While those under 30 years of age makeup 11% of the same population.  The majority of the giving in the U.S. is accomplished through those between 30 and 75 years old.

  • Who gives on a monthly basis: 40% of Millennials, 49% of Generation Xers and 49% of Baby Boomers.

  • 69% of the total population in the U.S. gave in 2017.  Of all the donations made that year, 64% of them were contributed by women.

  • The older generation gives, on average, 25% more frequently than the younger generations

  • Millennials are most likely to give to work related charitable initiatives.  While Baby Boomers are most likely to volunteer their time, with 71% of this group volunteering some time in the 2017 year.

It appears from these statistics that the older we get the more likely we are to give.  However, there are some other interesting statistics we should address. For example, according to a greater percentage of the younger generation gives to charity than ever before in history.  The Millennials are also much more scrupulous in their giving than previous generations have been. According to the survey, half of the population of Millennial parents do research on charitable organizations prior to donating.  These statistic have charities hopeful for a more active philanthropy in the future as these younger generations take on the role of primary producers.

At eMite we are excited about giving now!  Whether a Millennial, Gen Xer, Baby Boomer or Greater Gen, we are excited to see people give and experience the impact they make through giving their Mite.  We believe the most effective way to encourage giving in every generation is spread the Joy of Giving. We do this by keeping our eMiters updated on the impact of their Mite throughout each one of the project they support.  Test our “theory” out, Give Your Mite!

Scott ToalComment