The Technology Necessary for eMite
“eMite’s vision is to bring the donor into the field so that they can see exactly how their Mite was used to impact people’s lives”, Scott Toal, eMite President.
As mentioned in previous entries, the vision for eMite began back in the late 1990’s. However, in order for the vision to be accomplished there were some technological advancements needed. Thankfully, between 2000 and 2015 many of the changes occured and eMite could be launched. What were these technological advancements and how did they impact the development of eMite?
Video Production. The use of video, particularly in the form of a Celebration Video at the end of each project, is a huge part of what eMite delivers to its eMiter community. These videos are used to report to our donors exactly what their donations, or Mites, were used on and how they impacted the intended recipients. Through direct interaction from the field our donors experience the joy, excitement, smiles and cheers of happy and grateful people who they connected with through their giving. In 1990, video was not even close to where it is today. People were still carrying around Camcorders to video family vacations and if you wanted a halfway decent video you needed a full production team. Today, a smartphone delivers video that is equal in quality and the team is honed down to 1 person.
Social Media. In the late 1990s, the concept of social media via the internet was just that - a concept. There was no Facebook, Twitter, Instagram or the rest. As these platforms developed they opened up the opportunity for every organization to reach out directly to an interested audience. eMite needed this direct connection with donors, affectionately called eMiters. We are all potential eMiters. The questions is whether we see the value in giving of ourselves. eMite hopes to show people that it not only makes sense to give but that giving is truly better than getting.
Smartphones. 30 years ago our founder could not see the advancement in technology that would be presented by the iPhone. But once developed it was easy to see that a device that goes with the user rather than sitting on a desk has a significant impact on the vision of eMite. Giving is a personal act and understanding how this personal act is affecting others around the world is also a very personal thing. The experience of eMite is significantly diminished if the mode of getting information to the eMiter is limited to desktop functionality. With the smartphone, eMite has the ability to bring the impact of the donor’s Mite directly to them, where they are and when they want to know.
There was another technological advancement that was needed to bring eMite to its developmental potential. We will discuss this one in our next blog entry.